About

Hello, my name is Tom Perry.

I’m a long-term Aussie vegan who is passionate about helping people who want to become or try being a healthy, plant-based vegan, or who are new vegans struggling to cope with changes to their lifestyle and diet.

I know what it is like to have trouble finding a wide range of tasty vegan foods that are nutritionally sound, and to address health issues with an ethical plant-based lifestyle.

I know that becoming, or being vegan can be challenging, even with the range of foods available today, and, at times, socially isolating; particularly when you’re surrounded by people who don’t seem to know or care about the compelling health, animal welfare and environmental reasons for being vegan.

After going vegetarian, then later vegan way back in 1982, I focused on campaigning for animal rights. Then in 1989 with a couple of friends I produced my first pro-veg designs under the name ‘Animal Free Promotions’, which included a range of t-shirts, bags, badges and fridge-magnets.

Several years later, with the pressures of work and supporting a large family, I strayed from veganism and was careless about the nutritional quality of food that I consumed. As a result, I experienced some serious health issues, including very high cholesterol levels, blocked arteries, weight gain and high blood pressure.

Although I paid the price for my poor food choices, this turned out to be a valuable wake-up call for me. I researched all the benefits of whole-food plant based diet, and ‘rediscovered’ a super-healthy form of veganism that has helped my cholesterol levels plummet, my weight decrease, and my blood pressure return to normal. It turns out that healthy veganism is not only best for animals and the environment, but it helps you to lose weight, improve your health and feel great!

I always thought that the vegan lifestyle should be made easier and more convenient. I believe that it’s not enough to tell people why they should make a change. You should also help by showing them how to make that change, in a way that suits them!


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